At age 20, we worry about what others think of us. At 40, we don't care what they think of us. At 60, we discover they haven't been thinking of us at all. — Ann Landers
Our skin changes with age, and our forties are the perfect time to embrace a new outlook on life, beauty, and self-care. Family, career, and relationships are likely keeping your days packed, and on top of everything else, your skin might be requiring more attention than ever. Rather than fearing your changing skin, we encourage you to lean even further into a self-care routine that makes you feel beautiful, confident, and proud of your skin and the story it tells.
As the years pass, your body’s production of collagen drops and skin cell turnover reduces dramatically. Estrogen levels are also starting to decrease, which may (temporarily) take some of your skin’s luminosity along with it. Have no fear! These skin obstacles are natural, and they’re no match for a pure, honest-to-goodness skincare routine that goes to work feeding your microbiome with skin-fueling nutrients and botanicals.
The single most important part of your regimen is your cleansing routine! It’s time to retire harsh cleansers (if you haven’t already) and switch to something kinder and gentler for dry skin. Valentia Cleansing Milk is a hydrating formula that removes impurities without stripping skin of moisture.
Speaking of, moisturizer is probably already part of your routine, but it might be time to consider a richer formulation that goes deep below the skin's surface to hydrate and smooth. Two natural moisturizers we love? Rosehip oil and prickly pear oil. A layer of rosehip oil feels silky and light on the skin, but it’s also packed with antioxidants that protect against free radical damage—think UV light, pollution, cigarette smoke, and industrial chemicals. And the phytosterols in prickly pears make prickly pear oil key for encouraging the collagen production that will help brighten skin.
Of course, no review of the skincare essentials is complete without mentioning water and sunscreen. Hydrated skin starts within! Drink ample amounts of water, and apply sunscreen daily, even when you’re indoors.
Serums for Every Skin Concern
Skincare is not one-size-fits-all. Finding targeted formulas and serums for your skincare needs is one of the best ways to reach your skin goals.
Hyaluronic acid is found naturally in the skin and keeps skin looking young, plump and supple. Our plant-based Hyaluronic Acid Serum combines botanical hyaluronic acid, sea kelp, and a powerful prebiotic derived from micro-algae to balance, brighten, and soften your skin for a smooth, radiant complexion. Our Vitamin C Serum uses the world’s richest source of vitamin C, Australian kakadu plums, to combat dullness and brighten and calm skin.
Retinol has long been recommended for anti-aging concerns, so we’re thrilled about the newest addition to our lineup of serums, Valentia Bakuchiol Serum, an all-natural retinol alternative—without any of the dryness or sensitivity. Bakuchiol is a powerful, plant-derived ingredient that has long been used in Ayurvedic and Chinese medicine to calm and soothe skin. This serum addresses the signs of aging by refining skin texture and encouraging collagen production for youthful, radiant results.
Along with all-natural skincare that’s tailored to your needs, the key to enjoying your forties is taking care of yourself. Drink plenty of water, make time for the things (and people) you enjoy, get a good night’s rest, eat whole foods, and move your body! These are all part of that commitment. At Valentia, we promise our products are free from artificial ingredients of any kind. That means no phthalates, parabens, mineral oil, or synthetic preservatives. Go ahead, nurture yourself with something natural.